Frequently Asked Questions

How does payment work?

Projects are completed in phases, with payment tied to progress.

An initial deposit starts the build, and the remaining balance is due once the site is completed and ready for final review.

This keeps everything clear and aligned as work progresses.

What does the initial payment cover?

The initial phase includes the core build and setup:

• Domain connection and configuration
• Hosting and deployment setup
• Full site structure and layout
• Core pages built out
• A live, working version of your site

This represents real, completed work-not a placeholder.

What does the final payment cover?

The final phase focuses on refinement and completion:

• Edits and adjustments
• Content updates
• Final feature completion
• Launch polish and approval

This ensures everything is dialed in before handoff.

Do I need to pay before the site is finished?

The project is completed in stages, and payment reflects work completed at each stage.

By the time your site is live and functional, the core build and infrastructure are already in place.

Is monthly service required?

No-ongoing service is optional.

If you choose to continue, it includes:

• Hosting
• Updates and edits
• Ongoing support
• Site monitoring

Annual plans include priority scheduling and faster rollout of updates and improvements.

You're free to continue service or manage the site independently.

Do you work with existing websites (Wix, WordPress, etc.)?

Yes.

If you already have a site, it can often be improved or rebuilt into something faster and more effective. The approach depends on what will deliver the best result.

Are SEO and marketing included?

Not as part of the standard build.

Your site will be built with a strong SEO foundation:

• Clean structure
• Mobile optimization
• Fast performance
• Search-friendly formatting

Ongoing SEO and marketing are separate services.

What is an SEO campaign?

An SEO campaign is what helps your business appear in search results over time.

• Targeting search terms
• Creating content and pages
• Optimizing your Google Business Profile
• Building authority

The website is the foundation-SEO is what brings traffic to it.

Can I request changes during the project?

Yes-reasonable revisions are part of the process.

Larger changes, redesigns, or new features outside the original scope may require additional time and cost.

Who owns the website?

Once the project is fully paid, ownership is transferred to you.

Until then, Backbone manages hosting, deployment, and technical control during the build.

Will my website show up on Google right away?

Your site will be built so it can be indexed properly.

Visibility in search results depends on factors like competition, location, and ongoing SEO efforts.

What happens if communication or payment stops?

If communication or payment is delayed:

• Work may be paused
• Timelines may shift
• Completed work remains billable

This keeps projects fair and manageable on both sides.

Why choose Backbone?

Backbone is focused on building websites that are clear, fast, and built to support real business activity.

• Custom-built systems (not generic templates)
• Structured for usability and performance
• Designed to support leads and customer action
• A straightforward, no-confusion build process

Still have questions?

Get a quick quote and we'll walk through what makes the most sense for your situation.